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The soul of Japan is in its living traditions and everyday life. We love to share with you how. Browse our informative how-to guides, or visit our blogs. We also have a large collection of products for you to choose from. Welcome!
With its golden color and creamy texture, Japanese Camellia oil has been responsible for the classic, legendary beauty of Japanese hair for centuries. Complete how-to-use guide for hair, body and skincare. Read post here...
Comprehensive post on flavor, aroma, caffeine content and how-to-brew tips for popular Japanese teas such as Sencha, Hojicha, Bancha and Genmaicha. Read more...
The essence of Japanese aesthetic is a concept called 'MA' (pronounced "maah") — the pure, and indeed essential, void between all "things." A total lack of clutter, MA is like a holder within which things can exist. Read more...