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It all began in an old town.

wedding in Miyazaki shrine

We are based in Miyazaki, a beautiful town on the blue Pacific in southern Japan, with a proud 2,000 year-old history.

Life is slow, people are kind, and Japanese age-old traditions are still part of the reality of everyday life. 

Here is a world far apart from Hollywoody stereotypes of Japan and commercialized cliches of geishas.

Our Name Says it All

WAWAZA in Japanese is comprised of two Kanji characters, WA (和) and WAZA (技).

If there is one word which embodies the essence of Japan, it is WA. It is the oldest recorded name for Japan itself, and also stands for harmony, peace and balance. WAZA is Japanese for know-how.

We created WAWAZA to offer "living" Japanese traditions of beauty and wellness in everyday life, not as individual products but as an interwoven fabric.

Our collection is a representation of our values: harmony, beauty and functionality, the time-tested Japanese way — suited for modern living.

Our Mission

  • Provide you with authentic Japanese beauty, wellness and lifestyle products

  • Support traditional craft-makers as viable alternatives to wasteful mass-producers

  • Treat our customers, suppliers and employees with care and with respect

  • Minimize our carbon footprint in every aspect of our business

Nontoxic and Cruelty-free

All of our products are made by traditional techniques using natural, nontoxic ingredients.

We do not test our products or ingredients on animals, nor do we pay others to do so on our behalf. We never have and we never will.

Oficially approved by PETA (People for the Ethical Treatment of Animals), we are listed as a company which does not conduct tests on animals.

How-to Guides, Views and News

We publish the Tips & Tidbits practical how-to guides, the Miyazaki Whispers Blogs and the WAWAZA subscription eLetter for special offers and product news.

Connect with Us

We love to hear from you. Our staff are fluent in English and eager to respond to all your inquiries.

Miyazaki Whispers Japan Blogs

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