From Miyazaki, Japan
We come to you from Miyazaki, a green and peaceful patch of earth in southern Kyushu island. Life here is simple; the people are friendly, and traditional Japanese customs are a natural part of everyday life.
In 2010, we created WAWAZA to offer authentic Japanese traditional products alongside tips, blogs, and cultural context so you can adapt the know-how to your lifestyle. Our passion is to continue learning the old wisdom, applying it to modern living, and sharing it with the world.
Japanese Know-How
Our name, WAWAZA, stands for "Japanese know-how." It is comprised of two Japanese words: WA (和, harmony, peace, also another name for Japan) and WAZA (技, know-how).
Our Mission
At WAWAZA, our mission is to share authentic Japanese beauty and wellness traditions with care, respect, and useful knowledge.
- Customer First — Helpful service, quality products, and clear information.
- Authenticity — Traditional Japanese know-how and natural, cruelty-free products.
- Craftsmanship — Support for traditional makers over mass producers.
- Respect — Care for our customers, suppliers, employees, and community.
- Sustainability — Ongoing efforts to reduce our environmental footprint.
Our Gratitude
We are profoundly grateful to every one of our customers. We have experienced continuous growth and success, and it is all thanks to them.
The trust and support we have received from our customers have been our most outstanding endorsements, and we are truly thankful for that.
