About Us

Elegant Simplicity, the Time-tested Japanese Way

collage of taditional Jjapanese women

We come to you from Miyazaki, a green patch of earth in south Kyushu island. Life is simple here, people are kind, and Japanese traditions weave the tapestry of daily life.

In 2010, we created WAWAZA to offer authentic Japanese traditional products alongside tips, blogs, and cultural context so you can adapt the knowhow to your lifestyle.

Our passion is to continue to learn the old wisdom, apply it to modern living and share it with the world.

Our Mission

Provide authentic Japanese knowhow and natural, cruelty-free products.

Support traditional craft makers as viable alternatives to mass-producers.

Treat our customers, suppliers, and employees with care and with respect.

Strive to minimize our carbon footprint in every aspect of our business.