About Us

Few of our staff during break

We come to you from Miyazaki, a green and peaceful patch of earth in southern Kyushu island. Life here is simple; the people are friendly, and traditional Japanese customs are a natural part of everyday life.

In 2010, we created WAWAZA to offer authentic Japanese traditional products alongside tips, blogs, and cultural context so you can adapt the know-how to your lifestyle. Our passion is to continue learning the old wisdom, applying it to modern living, and sharing it with the world.

Our name, WAWAZA, stands for "Japanese know-how." It is comprised of two Japanese words: WA (和, harmony, peace, also another name for Japan) and WAZA (技, know-how).

Our Mission

At WAWAZA, we are dedicated to:

  • ♥ Customer First - Prioritizing the satisfaction of our customers with exceptional service, quality products, and useful information.
  • ♥ Authenticity - Providing authentic Japanese know-how and natural, cruelty-free products.
  • ♥ Craftsmanship - Supporting traditional craft makers and promoting them as preferred choices over mass producers.
  • ♥ Respect - Treating our customers, suppliers, and employees with utmost care and respect.
  • ♥ Sustainability - Continuously striving to minimize our carbon footprint in every aspect of our business.

Our Gratitude

We are profoundly grateful to every one of our customers. We have experienced continuous growth and success, and it's all thanks to them.

We do not rely on advertisements, and the sole reason for our success has been the kind words and recommendations our valued customers have shared with their family and friends.

The trust and support we have received from our customers have been our most outstanding endorsements, and we are truly thankful for that.